Advertising & PR

Zimmerman Advertising

During summer 2015, I had the opportunity to intern with Zimmerman Advertising as a copywriter. Zimmerman, an Omnicom Group company, is the 14th largest advertising agency in the world and the leading national retail brand builder with more than 1100 associates and offices throughout the country. The company's internship program, InfuZion, give students in-depth exposure to agency life. To learn more about Infuzion, check out their website. To see my specific job responsibilites and experiences, see the "Zimmerman Advertising" section under Work Experience within my resume.

One of my highlights of my summer experience was working alongside a team of four other interns (a graphic designer, two account executives, and a media planner) to create a campaign for Outback Steakhouse's curbside takeaway service. Here is the TV spot we presented, as an animatic storyboard, for which I co-wrote the copy.

https://vimeo.com/user40184599/alexandraaroyo_outback (to be embedded within page)

I also worked on a number of projects for various clients including Chuck E. Cheese, Jamba Juice, Michael's, and ADT. Here is a portfolio with a variety of presentations, analyses, and scripts:

http://sec149.wixsite.com/curriculum-vitae-r/portfolio (to be embedded within page)